“We are not only irrational, but predictably irrational…our irrationality happens the same way, again and again.”
The more aware you are of the glitches in the way that your brain processes information the better able you will be to manage them – increasing your understanding and helping you to make better decisions. This is not about being stupid or clever – these thinking aberrations are hard-wired into how our brains function; we are all susceptible. And they are a big deal! They impact what you do every day and how you make the big decisions in your life.